To celebrate the launch of DAE’s Dream Veil Hair and Body Fragrance, “sunshine in a bottle”, we created a playful, sensory experience for press partners in New York. A male model delivered citrus-inspired ice cream served in hollowed-out oranges, bringing the fragrance’s sunny, vibrant energy to life in a fun, photogenic way. Each orange was branded with the DAE logo and additional branded touches, including napkins, ice cream cups, and wooden spoons to reinforce the product story while creating shareable, memorable moments.