To celebrate the launch of Noyz’s new Hair & Body Mists, we took over The Surf Lodge in Montauk with a playful summer ice cream cart activation. Each frozen treat was inspired by the scents themselves: Juicy Chaos with blood orange, mandarin, and ginger, Salty with coconut and pineapple, and Listen Honey with caramel, honey, vanilla bean, and cardamom. Popsicles were dressed up with custom sticks, packaging, and napkins, while campaign visuals came to life through an A-frame menu and tabletop signage. Brand ambassadors in custom bathing suits served the treats beachside, creating a flavorful, sun-soaked moment that brought fragrance into the world of taste.