THE EXPERIENCE

We partnered with Noyz to celebrate the launch of their new Hair & Body Mists with a branded ice cream cart pop-up at The Surf Lodge in Montauk. Each ice cream flavor was custom-developed to match the new scents — Juicy Chaos (blood orange, mandarin, ginger), Salty (coconut, pineapple), and Listen Honey (caramel, honey, vanilla bean, cardamom).
The activation featured a fully branded cart design, along with custom ice cream sticks, packaging, and napkins. To complete the experience, we created bespoke apparel for brand ambassadors, who served the frozen treats beachside — giving guests a playful, sensory-driven brand experience that connected fragrance to flavor in a memorable way.