THE EXPERIENCE

We partnered with Foundation to produce a press activation in New York City for Dae’s latest citrus product launch. To capture attention, we created a custom ice cream flavor inspired by the launch, served in real oranges heat-stamped with the Dae logo. The treats were fully branded with custom napkins, spoons, and packaging for a cohesive experience.
To deliver the activation, we cast a brand ambassador, outfitted in a custom Dae uniform, who visited top beauty editors’ offices across NYC with the citrus-inspired ice cream as a playful mid-day treat. The experience gave press the same kind of elevated, influencer-style moment that brands typically design for social media — an unexpected touch that made the launch feel more personal, premium, and memorable.