THE EXPERIENCE
We produced a one-day pop-up event in Los Angeles for Elisa Johnson’s jewelry debut, designed as an immersive brand activation. The space featured art-inspired jewelry displays: campaign images pierced with real earrings for a 3D gallery effect and crushed silver cans reimagined as pedestals. A minimal gallery layout emphasized shadows, textures, and raw materials to keep focus on the collection.
To drive engagement, guests could get pierced on-site with Elisa Johnson pieces, adding a personal, interactive brand experience that extended beyond the event.
