ELISA JOHNSON POP-UP
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ELISA JOHNSON POP-UP *
We partnered with Elisa Johnson to bring her newest earring collection to life through a one-day pop-up in the heart of Melrose. Elisa wanted something that felt like an extension of her — minimal but tactile, clean but expressive. The goal was to create a space that didn't just showcase product, but told a story through form, material, and emotion.
What we did
Creative direction * Spatial design and build * Display + merchandising strategy * Production + install
Design & Experience
We reimagined traditional jewelry display as immersive art. Campaign images were printed on large-format canvas and pierced with the actual earrings, creating a surreal, 3D gallery effect. As a second display layer, we crushed silver cans by hand and punctured them with individual earrings — each one showcased inside a clear museum-style pedestal. The space itself was intentionally minimal, allowing shadows, textures, and materials to shine.
To complete the experience, we brought in an on-site ear piercer, giving guests the opportunity to get styled and pierced with pieces from the collection — creating a real-time connection between the product and the people wearing it.
Impact
The pop-up offered a fresh, editorial lens on Elisa’s evolving brand. It sparked curiosity, created a ton of organic photo moments, and gave guests a tactile, thoughtful way to engage with the new pieces. In just one day, it transformed a product launch into a personal, physical experience — one that felt true to her and unforgettable for everyone who walked through.