BET CONTENT HOUSE
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BET CONTENT HOUSE *
For BET Awards weekend, we transformed a private home in Los Angeles into a fully built-out content house — designed to support back-to-back interviews, social shoots, and talent moments. The space served as a central hub for production teams and creators, offering a polished, functional environment that still felt warm and thoughtfully styled.
What we did
Creative direction * Content strategy * Spatial Planning * Set design * Full production coordination
Design & Experience
Every corner of the house was designed with purpose. We styled the space with rich textures, soft lighting, and natural materials to create a warm, cinematic environment that could flex for interviews, portraits, and everything in between. A glam suite supported talent prep, while common areas were transformed into editorial-ready backdrops.
To make each guest feel truly seen, we created custom cereal boxes featuring the faces of every creator on-site — a playful, nostalgic detail that doubled as a photo moment. At dinner, we surprised guests with hand-painted plates featuring their portraits, turning a shared meal into an artful keepsake. These touches helped bridge the gap between content capture and connection.
Impact
The house became a creative anchor during a busy awards weekend — a place where talent, press, and creators could reset, collaborate, and create. Dozens of interviews, portraits, and social moments were captured throughout the space, all elevated by thoughtful design and personal details. The result was more than content — it was a shared experience that celebrated each guest individually.