THE EXPERIENCE

A custom-built, Olly-branded phone booth on Melrose Avenue, transforming one of LA's busiest streets into a moment of stillness. Created to celebrate Olly's women's supplement line, the activation invited passersby to step inside, pull a prompt card, and record an unscripted reflection on wellness.
Each guest left with Olly product, a Polaroid, a branded tote, and a reason to stay longer with Olly-branded coffee and matcha served next door.
500+ voice messages recorded in a single day. Steady foot traffic from open to close. An activation built to create cultural proximity between brand and consumer.