THE EXPERIENCE

We partnered with Paramount Pictures to produce an exclusive one-night screening event in Los Angeles for the cult-classic comedy The Naked Gun, designed as an immersive brand activation. The guest journey featured a red-carpet arrival experience and a fully branded venue with cheeky décor and on-theme Naked Gun puns throughout the space.
To amplify the comedy’s slapstick spirit, we staged a surprise live experiential stunt during the screening — actors dressed as police officers entered the theater for a fake arrest. The activation delivered high social shareability, generating cultural buzz and extending Paramount’s reach far beyond the event itself.