THE EXPERIENCE

Florence by Mills was launching their new lip oil and wanted an event that felt like the brand brought to life. The direction: lean fully into their signature purple and build a world around softness and playfulness. We took their signature hue and went full monochrome, building a plush, textured world in a venue overlooking the Los Angeles skyline. Fluffy florals, rich purple accents, custom lip-reading sessions tied to the launch, and a classic photo booth.