THE EXPERIENCE

Paramount Pictures partnered with us for the influencer screening of Regretting You, the film adaptation of Colleen Hoover's bestselling novel. We took over the private cinema at Crosby Street Hotel and built a romance-driven world around the film's themes of love, heartbreak, and healing.
The approach was story-led, not brand-led. A nostalgic candy bar with bright red lollipops nodded to Mason's character. Personalized journals were foil stamped on-site. Mailboxes replaced traditional centerpieces, inviting guests to write a letter to someone they wouldn't regret loving. Guests left wrapped in cozy blankets with a copy of the book in hand, followed by a surprise appearance from Mason Thames before the screening.